Is your blog well developed and structured? Is your blog easy for your users to do anything quickly? Are you thinking about redesigning your blog? Is your blog user-friendly? Want to get conversions and get results?
The user experience, also called UX (User Experience) is a quality attribute that measures the ease of use of web interfaces. The idea is to improve the way visitors can interact and access content on your blog easily. If it is easy to find what they are looking for, users are more likely to continue reading and interacting.
The user experience (UX) is one of the main keys of your blog to be successful and achieve many conversions. Your blog should be easier for visitors to find the information they are looking for quickly because if a visitor doesn’t find what they are looking for on your site, they may not visit again and you will lose the chance of getting profits from your visitors, Or you will receive complaints from users.
At this point, playful themes and designs can completely destroy a really good blog, if they ignore the user experience or just too playful, too complicated or too artistic. Yes! The blog looks impressive, but in terms of operation, it quickly becomes clear that this is less valuable.
To make sure that your blog has good user experience, here are 5 quick tips, which provide more user friendliness.
1. Structure and Navigation
Make sure you provide the user with the most comfortable and fast way to visit all your blog’s pages easily and allow visitors get the information they want to get in the shortest time with a minimum of effort on your blog.
Even, your blog contains all the information but the structure is not appropriate, they will have difficulty reaching it. Studies have shown that most users aren’t willing to stay if the navigation design is too complex.
A blog with good user experience will offer an easy and fast path. If the user experience is terrible, visitors will tend to take more steps than they should or leave the path before they reach where they want to go because they don’t know what to do.
It is important to provide visual guidance so visitors know clearly what to do, giving them the necessary information about where they are at any time and where they can go. Otherwise, the CRO (Conversion Rate Optimization) will be very low and, as a result, you will lose money and potential customers.
Here are just a few navigation errors to keep in mind:
- Difficult navigation: It is difficult to find navigation. The user shouldn’t have to find a way to navigate the site. The menu bars should be visible and the text section should be clear.
- Acronyms in the menu: Avoid abbreviations and acronyms unless the meaning is clear. Remember that what you understand the user may not understand.
- Multiple layers of menus: Minimize to a maximum of the submenus that the users must pass before they can find the information they are looking for.
- No search option: Normally, users are using search engines to find what they want. The same on the blog! A blog without a search box is less navigable.
Also, you should never underestimate the importance of the home page. Keep in mind that it is the virtual door of your business and is generally responsible for much of the traffic to your blog. That is why it is necessary to design it with a positive user experience and optimize it correctly.
The challenge is to get an attractive design visually and at the same time, it should be simple for users.
You should keep in mind that each new visitor should be able to navigate your blog without disturbing. Visual design should help achieve a positive user experience. It is important to think about the user experience when redesigning a blog.
All appearances of your blog should be displayed as clearly as possible so that anything that may be confusing is minimized. The graphic line must be consistent and uniform throughout the site navigation, to prevent the user from losing.
The perfect combination of aesthetics, uniqueness and an easy-to-use design can attract our visitors, engage them and make them come back for more, making them more likely to become customers.
Readability is another key factor that makes a blog easy to use. A user should be able to capture the information on the blog quickly and with very little effort.
In fact, studies show that most readers don’t actually read the information on a website, but rather look and browse. According to studies the information that is likely to read by visitors is 28%. This means the majority of readers won’t read two-thirds of a web page.
So, to reach an audience, a blog should be easy to view. Here are some of the design factors that contribute to the “Viewable” of a web page:
- Color: For a blog to be readable, there must be sufficient contrast between color used for the text and color used for the background. Words should be read easily.
- Font: In general, the simple fonts are easy to read. Most experts agree that sans serif fonts work best for web design and with serif are best for print design. Also, it is helpful to avoid using too many different fonts in the same design.
- Format: Text on a page should make full use of formatting techniques such as titles, bulleted lists, bold, line spacing. Long lines of continuous text are less likely to be read than smaller pieces of text.
4. Loading Time
How long does it take to load your blog? If you have forgotten to take action on the loading time in your web design, you have forgotten a critical part of a smooth blog. Fast blogs increase user satisfaction and improve the overall quality of the blog.
If your blog takes more than ten seconds to load, most visitors won’t wait. And keep in mind another factor that all statistics show: the average user’s attention span is decreasing, not increasing.
Having a blog that loads quickly is having an edge over the competition. But it is also about combining speed with an engaging design that uses large images and multimedia content as it helps to focus the user’s attention and capture their attention, creating excellent and friendly experiences.
Just think about loading time before adding graphic and multimedia content to your blog that makes it loads slowly and is rejected by visitors. And don’t forget to optimize old images that you had uploaded into your blog using some program for it. I have already discussed on speed optimization you can check here!
5. Responsive Design
The technology used in the development of your web project shouldn’t be an obstacle or barrier for your visitors and users. Think that not everyone has installed the latest version of the browser or the same operating system.
Every website should work properly on any of the platforms and should be adaptable. A website with an adaptive or responsive design is one that is displayed to the user with a suitable style to screen size of the electronic device that is being used so that the navigation experience is good in any case.
It should also be visited correctly from different browsers such as Firefox, Microsoft Edge, Opera, Chrome or Safari and with different operating systems such as Linux, Windows or Mac.
If you are interested and want to make your blog mobile friendly, check here!
Do you think your blog need to improve the UX?
Leave a comment below! I’d love to hear from you! Thanks!